Every Cairns home seller wants to get top dollar for their home. Every Cairns landlord also wants to maximise their rental return. But getting top dollar doesn’t just happen by listing online and waiting for the offers to roll in, no matter what type of property you have.
There are proactive steps you can take before you even list your Cairns home for sale or for lease. And once you take these steps, the final piece of the puzzle is working with a great local agency to put a great marketing and sales campaign together.
Enhance your street appeal
First impressions matter, and your home’s external features are the first thing that potential buyers or tenants coming for an inspection will see. Investing in landscaping or a fresh coat of paint will help make your home as attractive as possible from the outside.
Make any necessary repairs
Fix any visible issues, such as leaky taps, broken tiles or cracked walls. A well-maintained home reassures buyers that the property is in good condition, and it encourages a higher offer from home buyers. Landlords are also legally obligated for repairs caused by fair wear and tear, age or structural issues.
Upgrade key areas
Kitchens and bathrooms are key areas in any home. If either of those areas in your home are looking tired or dated, then focus on cost-effective improvements before you list your home for sale or lease. New countertops, modern fixtures or updated appliances can significantly boost a home’s appeal and selling or rental price.
Consider home staging/styling
At its most basic level, home staging/styling includes decluttering and depersonalising spaces to help potential buyers or tenants envision themselves living in a home that’s for sale or lease.
More advanced home staging/styling involves hiring stylish temporary furniture to enhance the appeal of a home. Using neutral decor and arranging your furniture to highlight your home’s best features is a smart idea.
Strategic timing
Seasonal trends, buyer demand, and local Cairns economic conditions all influence buyer and tenant activity. For example, properties often attract stronger interest during periods of lower rainfall and cooler weather, when inspections are more comfortable and outdoor features look their best.
Strategic pricing
Strategic pricing is the key to driving buyer interest and competition. We strategically price our listed Cairns properties for our home-selling clients to maximise potential buyer interest. When we do, it encourages healthy competition and higher offers for home sellers. Our listing price for each property is based on its characteristics and our extensive local market knowledge.
Strategic marketing
Highlight your home’s best features in your marketing campaign via impacting professional photos, floor plans, virtual tours and/or videos. Drone photography can also be incredibly effective, especially for Cairns homes near the coastline, rainforest, or with large blocks and scenic mountain or water views.
Once you have all your visuals in place, work with a local real estate agency that can effectively market your home to local, interstate and international buyers or tenants online via digital media and targeted email marketing. A great local agency will know what Cairns home buyers and tenants are looking for right now.
The bottom line
Marketing your Cairns home for top dollar requires strategic planning and the effective execution of a tailored marketing and sales campaign to highlight your home’s features and appeal.
How One Agency Cairns helps Cairns real estate clients
If you are looking to sell or buy a Cairns home, or you would like your Cairns investment property professionally managed, then our local and professional team at One Agency in Cairns can help you every step of the way.
Contact us today to find out more!
